Role: Storytelling, UX Design, Research, Prototyping
Industy: Skincare
Overview
Design for America's (DFA) design program builds on a multi-year partnership with Unilever. In 2020, Unilever launched MELÄ’, a science-based skincare product line designed specifically for melanin-rich skin. This 2022 summer opportunity focuses on democratizing the science of skincare and building a trusted community around health and wellness.
Design Kickoff
The problem space as well as the objective was explained in depth by the DFA team, after which a design framework to be used was introduced. (Immerse, Reframe, Ideation, Prototype, Ideate, Build, Test)
Interactive sessions were had with a global and multi-cultural participants, where we collaborated to understand the problem at hand. The immerse phase entailed a deep dive and extensive research (primary & secondary). This ensured that proper contextualisation, an understanding of the various stakeholders and a human-centered approach was achieved.
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To further organise the results of the deep dive, constellation maps and empathy maps were used . This allowed a fitting persona to be developed for the next phase of the project - Reframe.
Empathy Map
Reframe
During reframe a narrower focus was decided on based on insights in the form of
1. Design Goals
2. Measures of Success
3. How Can We Statements. Out of the 6 HCW's developed , the following statement was selected:
"How can we create an avenue that showcases to young adults in Africa with MRS, the positive results informed skin care practices brings"
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Design Goals
Ideate, Build and Test
With the design goals outlined 2 main ideas were stripped down to test validate key assumptions through a survey. In the case of the selected reality show idea:
1. to understand if people will be interested in a reality show centered around skin care. For which a mockup design was made and a survey rolled out to gauge interest.
2. People will be influenced to purchase Mele products
3. People will be better informed about how to care for their melanin rich skin
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A summary of the results of the survey are outlined in the prototype video below
Prototype
Disclaimer: This video has been put together solely for the purpose of story telling. It has not been created for or by Netflix.
Meet The Collaborators
